MXM CONTENT - Stay up to date with the latest casting insights, industry news, and trends in film, TV, and advertising and learn more about casting.
MXM HUB
A New Kind of Prestige: Casting Age, Diversity & Global Appeal in Luxury
Luxury brands are rethinking beauty. Learn how MXM Casting casts across age, culture, and identity—without losing the poise and polish of high-end campaigns.
Director Spotlight series: Abdou Cissé, Adam Berg & Agustín Alberdi
Three directors, three lenses on excellence: Abdou Cissé (award-winning UK voice), Adam Berg (Cannes-winning craft), and Agustín Alberdi (Latin Grammy-winning storyteller). MXM breaks down the casting moves behind their magic.
Beauty Beyond Skin: How We Cast for Emotion, Not Just Eyeliner
Beauty is more than skin deep. Discover how MXM Casting casts faces that feel real, confident, and camera-ready in every close-up.
Casting for Winter Fashion: Texture, Story & Characters That Cut Through the Cold
Winter casting needs atmosphere. Discover how MXM Casting finds talent who bring heat to cold-weather fashion campaigns—with poise, depth and cinematic energy.
Think Global, Cast Local: Why International Brands Need In-Market Talent
Global campaigns need local faces. Discover how MXM Casting sources authentic, market-specific talent that helps brands resonate across Europe.
Editorial vs. Commercial: The Two Languages of Luxury Casting
Editorial and commercial casting aren’t the same. Discover how MXM Casting adapts talent to each luxury format—for campaigns that resonate and reflect true brand tone.
Scroll-Stopping Casting: How We Find Unscripted Talent for the Digital Age
From TikTok docs to Instagram talk series, digital content demands talent who connect fast. Learn how MXM Casting sources magnetic, authentic unscripted talent.
Cast the Magic: Why Christmas Campaigns Start With the Right Faces
Christmas campaigns need more than sparkle. They need a cast that feels real, warm, and emotionally resonant. Discover how MXM Casting delivers the festive magic.
Beyond the Dub: How to Cast Multilingual Talent That Truly Connects
Fluency isn’t enough. Learn how MXM Casting delivers multilingual talent who carry your brand’s message with emotional precision across borders.
Casting for Luxury: Where Presence, Precision, and Prestige Meet
Casting for luxury means casting for legacy. Learn how MXM Casting delivers performers who embody the poise, power, and quiet energy of prestige brands.
Unfiltered & Unforgettable: Casting for Lifestyle Stills That Feel Real
Lifestyle casting isn’t about posing—it’s about presence. Learn how MXM Casting delivers real people who make stills campaigns feel natural and relatable.
Casting Truthfully: The Delicate Art of Docuseries Talent
Authenticity matters in documentaries. Learn how MXM Casting sources real contributors who bring depth, nuance, and integrity to factual storytelling.
Casting for Chaos: The Secret Sauce Behind Reality Competition Shows
Great reality shows begin with great casting. Discover how MXM Casting builds competition casts with spark, depth, and arc.
Beyond the Catwalk: Casting Fashion & Editorial Models That Tell a Story
Editorial and fashion campaigns aren’t just about looking good — they’re about saying something. Here's how MXM Casting finds models who deliver visual impact and brand voice, frame by frame.
Casting for Billboards, Not Just Feeds: Why Big-Format Needs Big Presence
OOH campaigns demand presence. Learn how MXM Casting finds talent with the visual power to command billboards, transport takeovers, and more.
Wigs, Witches, and Wow Factor: Why Halloween Casting Needs More Than Just a Costume
From creepy to comedic, MXM Casting knows Halloween talent. Discover how we cast performers who bring the right kind of fear and fun to every spooky brief.
Casting Across Borders: Why European Campaigns Need a Specialist Touch
Casting across Europe isn’t just about location—it’s about cultural nuance, multilingual talent, and legal savvy. Here’s how MXM Casting gets it right.
Why Real People Are the Secret Weapon in Commercial Campaigns
Forget flawless cheekbones — today’s audiences want real. Here's how casting real people (yep, wrinkles, quirks and all) can transform your commercial campaign and why MXM Casting are the experts at finding faces that truly connect.
No Script, No Safety Net: The Art of Casting Real People for Unscripted TV
Great unscripted TV starts with unforgettable casting. Learn how MXM finds the people who bring real emotion, real stories, and serious screen presence.
Freeze Frame: Why Casting for Stills Is More Than Just Looking Good
Great stills start with great faces. Discover how MXM Casting finds the perfect talent for impactful, expressive, scroll-stopping visual campaigns.
